It’s marginally useful in many situations, but there are certainly times when hands are full and being able to turn it on/off by voice is better.We find Alexa faster and more useful than the traditional method of setting cook timers. It spent $4.2 billion on Alexa this year, and more than 10,000 Amazon employees work on this technology. households have at least one Alexa-powered device, while the figure for Amazon Prime households is 27 percent.Ī few more facts emerged in this report: Amazon loses $5 per Alexa-powered device on average but hopes to make $2 per device by 2028. “The fact is that Alexa continues to grow-we see increases in customer usage, and Alexa is used in more households around the world than ever before.” Amazon further claims that 25 percent of U.S. “The assertion that Alexa growth is slowing is not accurate,” an Amazon representative told Bloomberg. ![]() And somewhat surprisingly, Alexa-powered devices with screens still perform well from an engagement perspective: the documentation claims that smart displays are used at least once a week by 74 percent of users, compared to 56 to 66 percent for Amazon’s smart speakers. ![]() That said, Amazon still has big ambitions for Alexa, which it plans to extend to more camera- and sensor-laden devices in the years ahead.
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